Clarity in Communication: The Influencing Advantage

When our kids were little, just at that stage before they could talk, my wife and I decided to teach them some simple sign language. Just the basics: please, thank you, all done. At the time, we were simply trying to navigate toddler life more smoothly. You know, the grizzling can wear you down as a parent.  I didn’t realise it at the time,  but we were building something far more powerful than a few hand gestures. We were giving them and ourselves a tool for clarity.

Even with best intentions, communication often breaks down before it even begins, clarity is a luxury. It reduces frustration, aligns expectations, and builds mutual trust.

Unbeknown to us those small signs were more than visual cues. They were a lifeline; especially during high-emotion or high-stress moments. Instead of escalating situations with confusion or unmet needs, we had a shared language that offered clarity and understanding.

So what does clarity really do for communication?

Reduces frustration
Whether it’s in the home, on a team, or across a business, clarity takes the guesswork out of communication. When people understand each other clearly, the emotions drop, and progress rises.

Supports expectations
Clarity sets the tone for what’s expected, removing the need for second-guessing or reading between the lines. People feel more empowered when they know where they stand.

Speeds up decision-making
A clear message is a fast-moving one. When everyone is on the same page, decisions can be made with more confidence and less delay.

But clarity doesn’t always come naturally. It takes intentionality.

I’ve learned over the years, whether in leadership or coaching, that people don’t always hear what you say, they hear what they think you meant. And that’s where things can derail.

Sometimes we think we're being clear, when we're actually just making noises. True clarity is about being understood.

Here are three practical tips to make your communication clearer and more influential:

1. Say less, mean more
Don’t overload with words. Get to the point and make it meaningful. Simple, direct communication often hits the mark quicker and more effectively.

2. Check for understanding
Don’t assume people are on the same page. Ask questions like, “What do you understand the next step to be?” or “How does that sound to you?”

3. Match your tone and body language
Words matter but so does how you say them. A smile, open posture, or steady tone can reinforce your message with confidence and acceptance.

When you make clarity a communication value, you become someone others trust. It’s not about knowing all the answers, it’s about making your words and actions align with purpose.

 “The single biggest problem in communication is the illusion that it has taken place.”
— George Bernard Shaw

Reach Out, and let's take time to discover how we can progress together.

Remember daily to, 'Find value in your influence.' Your voice matters, and I'm excited to hear from and work with you!"

Written By: Paul Fawcett.